April 3rd, 2023

Highlighting potential email deliverability issues

In the attendee and speaker reports, we will now highlight any potential email deliverability issues reported by the recipients mail server.

Issues highlighted in red indicate that there was a hard bounce (meaning that the email address could not be found) or that the recipient marked one of your emails as spam. When this happens, we will immediately stop sending any emails from this recipient to protect your email reputation.

On the other hand, a deliverability email highlighted in yellow indicates what is known as a soft bounce. This is when the recipients mail server reports back to us that there is a temporary issue with them receiving the email. This could indicate that their inbox is full or that there is a temporary network issue with their mail server. When this happens, we will continue to attempt to send future emails to that recipient.