July 3rd, 2025

Add a Brand-Friendly Name with the New “Brand Name” Field

We’ve introduced a new way to help you tailor how your company is represented across your events. While the Company Name field remains in place for formal and legal use, you can now add a more casual, brand-focused name to better match your voice in more public-facing areas.

What’s New

  • A new Brand Name field is now available in Setup > Update Event Settings

  • Use it to display a more informal, recognizable name where appropriate (like email sender names or event pages)

  • Your existing Company Name (e.g. “Acme Inc.”) remains for official purposes such as footer copyright and legal references

  • The Brand Name can be something simpler and more audience-friendly (e.g. “Acme”)

This gives you more control over how your brand is presented - formal where it needs to be, and familiar where it counts.